A local PR company specialising in the not-for-profit sector is launching a series of social media masterclass for UK charities, social enterprises and charitable trusts.

Northampton-based PR company and chamber member Pilkington Communications will hold its first ‘Generate Success Through Social Media’ monthly masterclass this October, with the two-hour events designed to help the charitable sector use their social media channels strategically.

Jessica Pilkington, Director of Pilkington Communications said: “Before launching my PR company I worked for local grant giving charity Northamptonshire Community Foundation for over seven years, so I appreciate the unique challenges and opportunities this sector face. Communication channels need to work seamlessly together so that any investment in time is well spent – whether charities and social enterprises want to simply stand out from the crowd, attract new donors, recruit trustees, promote fundraising drives or thank their volunteers.“

To run these Masterclasses Jessica has teamed up with Lindsay Woodward, a Chartered Marketer and member of the Fellow of the Chartered Institute of Marketing who has been working in marketing for nearly 20 years.

Lindsay, of Lindsay Woodward Marketing, added: “I am thrilled to be collaborating with Jessica on this exciting project. We both have strong connections with the not-for-profit sector and already have experience working together to support charities with their PR and marketing objectives.
“Many of our clients have told us they need help with their social media – not necessarily in terms of understanding how the channels work but more around how to use social media to complement their marketing and business strategies.”

These Masterclasses have been designed to help organisations:
• Raise their profile
• Increase support and donations
• Stand out from the crowd & engage with new and existing donors
• Recruit talent and new trustees
• Celebrate and mark charitable objectives

Jessica added: “With 53 million active social media users in the UK, your audience is out there and waiting to hear from and about you.“

Find out more and book your place HERE: https://www.eventbrite.co.uk/e/generate-success-through-social-media-masterclass-for-uk-charities-tickets-166156593845