Moulton-Based Merch Company Kits Out Clothing for Local Paralympic Swimmers
Our Paralympic Games Success Story: Exceeding Customer Expectations for Largest Sporting Event with Global Participation.
At Gilt Edged Promotions, a Northampton-based branded products supplier, we’re more than just merchandise. Whether we refer to the workplace, sporting teams, or events, we are huge advocates for inclusivity. The Paralympic games deliver just this.
We are proud to share our experiences with how we have fulfilled branded clothing orders for Northampton Swimming Club who are the performance swimming club in Northamptonshire and have 4 athletes competing at the end of August at the Paris Paralympic Games.
Millions of Viewers Worldwide
Firstly, we at Gilt Edged understand that the Paralympic Games are a major international multi-sport event for athletes with disabilities, so by helping our client with merch for the games was such a big deal for us. We want to get it right! Our merch was mainly used for the trials leading up to the event.
The Paralympics has grown significantly since their inception in 1960, now featuring thousands of athletes from over 160 countries. Known for showcasing incredible determination and athletic prowess, the Paralympics promote values of courage, equality, and inspiration. They captivate millions of viewers worldwide, celebrating diversity and pushing the boundaries of human potential. We know that the games play a crucial role in raising awareness about disability and fostering a more inclusive society, and so we felt privileged to take on this order.
We Branded Merch for Paralympic Swimmers Following the Olympics Games
Northampton Swimming Club came to us looking for some branded sportswear. Our customers ordered some garments in early 2024 (we used our embroidery facilities) with the intention of the clothing to be used not only for training for the games but mainly for the Olympic and Paralympic trials in August 2024.
We always want to exceed customer expectations, no matter how small or big the company is and it looks like the swimming team were thrilled with their garments from us.
Success With Kitting Out our Merch for the Paralympic Swimmers
We’re proud to share a positive review that they wrote for us, with a 5/5 top score for their merch that they ordered from us at Gilt Edged Promotions.
The branded clothing that we provide to businesses and organisations (whether that is uniform, sports gear, workwear, or printed band t-shirts), can all be embroidered or printed using our own in-house facilities. This is often our unique selling point where we can monitor the quality of the garments ourselves without going through a third party. This is often what attracts prestigious and well-known functions that are seeking impeccable quality with the embroidery and print. It is no wonder that we were approached to facilitate promotional products for the Paralympic Games.
Promoting Inclusivity and Equality
Hear from our Senior Marketing Executive, Laura Smyth at Gilt Edged Promotions.
“When I heard that Gilt Edged received an order for the Paralympic game trials, I felt uplifted because I fully support the theme of the games regarding its non-discriminatory nature. I delved deep into who our customers were and I was pleased to find out about their remarkable success stories within their Northampton swimming team. ‘Blind Twins Bid to Inspire Others at Paris Paralympics’ is a classic example that stood out to me and I wish our customers the best for the games. The whole team here at Gilt Edged Promotions are routing for them.”
As we understand it, the Paralympics play a significant role in promoting all-inclusiveness on multiple levels:
- Raising Awareness: This was a huge deal for us as a branded merchandise company as the Paralympics bring global attention to athletes with disabilities, showcasing their talents, determination, and achievements. This visibility helps to break those stereotypes and change perceptions about what people with disabilities can achieve, promoting a more inclusive mindset.
- Inspiring Others: Secondly, stories of Paralympic athletes often serve as powerful sources of inspiration for people with and without disabilities. We believe these stories highlight overcoming adversity and achieving excellence, motivating others to pursue their own goals and dreams. Read our customers’ story on their inspirational blind twins bid piece.
- Promoting Equal Opportunities: We are thankful to fulfil the Paralympians merch order because we at Gilt Edged believe in equal opportunities. The games provide a prestigious platform for athletes with disabilities, emphasising the importance of equal opportunities in sports. This can encourage sports organisations and societies to invest more in facilities, training programs, and support systems for athletes with disabilities.
- Policy and Legislation: As a promotional merchandise company in the UK, we are huge advocates for preventing discrimination. Likewise, the prominence of the Paralympics can influence policy and legislative changes aimed at improving accessibility and inclusivity. We see organisations being more motivated to enhance infrastructure, enforce anti-discrimination laws, and implement inclusive policies in various sectors, including sports, education, and employment.
- Cultural Shift: Another reason why we are dedicated fans of the Paralympics is because the games contribute to a cultural shift towards valuing diversity and promoting inclusion. As societies become more familiar with the achievements of Paralympic athletes, there is a growing recognition of the importance of creating environments where everyone, regardless of ability, can participate and succeed.
- Role Models: Lastly, Paralympians serve as role models for people with disabilities, showing that with support and determination, they can excel in their chosen fields. This can help to build self-esteem and confidence among individuals with disabilities.
Being the UK’s trusted promotional merch supplier, we are excited to announce to the public our collaboration and commitment to getting involved with kit for such a worldwide event. Our team were so excited for this collaboration that we shared this post on our company LinkedIn page.
Laura Smyth, the Senior Marketing Executive at Gilt Edged ads “We’re thrilled for them. It’s a privilege to see the Sales team receive an order for some athletes that will be participating in such a worldwide prestigious event. Even though the outfits are mainly used for the Paralympic trails, and not on the actual day of the Paralympic games, we’re just as thrilled to have fulfilled their merch order for Northampton Swimming Club. Good luck to all the swimmers. We’ll be watching and cheering on our customers.”
In summary, we were delighted to provide branded Paralympian outfits for a local swimming team, not only because we of course are thrilled with every order, but especially because of the message behind this. Paralympics help to promote inclusivity by raising awareness, by inspiring others, advocating for equal opportunities, influencing policies, driving cultural shifts, and offering role models for people with disabilities.
