We’re so pleased to debut our latest marketing resource; The Essential Guide to Content Marketing. Our talented marketers and copywriters have been working on this project for a little while.

With content now being served to potential consumers from the moment they wake up to the moment they go to bed, now more than ever, you should be investing your resources into content creation. Your new leads and existing customers will want and expect to receive relevant and valuable content from your business, whether that be via email, social media or video.

What You Can Expect

Our latest guide is bursting with 36-pages of informative and actionable content, including a variety of the latest industry statistics and data sprinkled in too.

In our latest guide, we walk you through how you can create impactful digital marketing strategies with the power of high-quality content. Whether you’re looking to enhance your brand awareness, generate leads or scale your brand, we guarantee that there is something in here for you!

So What’s Included?

• Introduction to Content Marketing

In this section, we define exactly what content marketing is, what it’s for, who’s using it and how your business can benefit from a solid content strategy.

• The Different Types of Content

Next up, we run you through the biggest and most effective content marketing tactics and channels to get you started. Believe it or not, there is more to content marketing than blogging alone!

• Creating Purposeful Content

Gone are the days of creating content for content’s sake. In this section, we discuss the four main purposes of content and why you should ensure that your content entertains, inspires, educates or convinces your audience. How can you do this? By understanding your audience, which is also covered in this section.

• How-To Create Your Content Strategy

In this 8-step breakdown, we take you through the process of building a solid content marketing strategy; from defining your goals to creating your content.

• Measuring Success of Your Content

Because no digital marketing activity is complete without the appropriate tracking and measurement!

• The Best Tools For Content Marketing

For the first time ever, we’ve also included a breakdown of helpful tools to help you with content planning, creation, and publishing. This guide is in no way sponsored by any of the affiliated brands, we’ve simply just included tools that we believe are useful.

A Resource Facelift

If you’ve been following our agency for a while, you might notice that this guide is a little different to our historic editions, and you’d be right. Following our rebrand, we’ve decided to carry out a complete overhaul of how we write and design our downloadable resources. For those of you who have previously downloaded resources from us, we think you’ll see the improvement.

Our expert copywriters and designers are already working on our next edition so be sure to subscribe to our Learn. Advance. Grow. community to get exclusive early access. In addition to this, we’re also working on bringing you fresh visual and content updates to our existing Inbound Marketing and SEO digital guides.

Where & How-To Download Your Guide

At the time of reading this post, The Essential Guide to Content Marketing digital resource will be available on our website for free download via our Resource Hub. Upon completing the contact form, you can immediately access the content, but we’ll also send over a digital copy to your email address so that you can come back to it later.

Our digital guides can be downloaded to all modern smart devices. Your digital copy can be explored via your desktop or on your smartphone for the on-the-go reading. As always, if you have any questions regarding our digital guides or Resource Hub, please get in touch with our team, we’ll be happy to help.