An evening of design, innovation and accessibility marked the arrival of two new showroom spaces at home lifestyle store Bell of Northampton.
Customers old and new throughout Northamptonshire and the surrounding areas were invited to attend the launch event of the new Häcker and Keuco showrooms at the
Kingsthorpe Road store on Thursday 3rd September to experience the design-led approach behind both showrooms.
The new 1,300 sq ft Häcker kitchen showroom is the latest chapter in this successful partnership, with Bell being Häcker’s retail destination for Northampton and the surrounding area.
The kitchen showroom features four kitchen displays, offering visitors the chance to explore Häcker’s approach to kitchen design. At the heart of the space is a fully operational flagship kitchen created to host live cooking demonstrations and customer events.
The addition of the Keuco bathroom display across 450 sq ft demonstrates how thoughtful bathroom design can combine style, functionality and accessibility. Created in response to customer demand for a luxury bathroom built to last, it also addresses the changing needs of users who may be less mobile in 10 or 20 years’ time. At the heart of the space is KEUCO AXESS, a collection of accessible bathroom products developed with Studio F. A. Porsche.
Together, the two spaces reflect Bell’s commitment to creating a showroom that inspires.
Throughout the launch evening, attendees were able to take advantage of expert help and advice from Quooker, who served up cocktails and mocktails in the new Häcker showroom, demonstrating the versatility of the Quooker hot tap which supplies filtered, chilled and sparkling water. Freshly cooked canapés by a NEFF home economist were also served for guests to enjoy while they browsed.
Commenting on the successful launch, manager director at Bell, Lee Ferris said: “The launch is about more than just introducing new products – it’s about creating spaces where customers can explore ideas, understand the possibilities and find inspiration in their own homes.
“From kitchens designed around cooking, entertaining and everyday family life, to bathrooms that combine luxury with thoughtful accessibility, the new showrooms reflect a shared belief that good design should be both beautiful and useful.
“The team at Bell have worked incredibly hard to help ensure that the vision created came to life in the store. I’m very pleased with the results which have exceeded expectations and can’t wait for all of our customers to experience the showrooms for themselves.”