An online portal or client portal or customer portal is a secure website specially created to interact with customers and address their concerns automatically by providing the information they need. A client portal allows businesses to streamline communication with clients by providing them with the information that they need and when they need it. The self-service client or customer portal provides all the information and relevant documents in one place; helping the clients to get their queries resolved without depending upon support professionals.

Difference Between Client Portal and Website: Online Client Portal Vs Website

Should I have a client portal or customer portal also despite having a business website? Yes. A business website is designed with the main objective of providing business-specific information to users, while a client portal/online portal/customer portal is designed to provide personalized information and quick assistance to users. Business website restricts and imposes some silos for users to interact and get the desired support while the client online portal facilitates users for personalized two-way communication to resolve an issue quickly. The key differences between a bespoke online portal and a website are-

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