The Building Blocks of a Strong Leader


Strong Leaders are clear about their personal Vision and Values; so, are you clear about yours?

Does great leadership mean being kind, having empathy, being consistent, persistent, deliberate, natural, upbeat, driven and focused, Yes, it’s all of those things and more…

A Great Leaders Vision Statement should define:

Your Personal Vision… What you would like to achieve for yourself, your team, and the business?
How your personal vision aligns to the business objectives and the needs of your team and customers?
A Leadership Vision Statement should include

Clear aspirations and intentions for you and your team? This is not a Business Vision, it’s yours
Your personal values and your commitments to staying true to these.
What are values?

Values are the things that matter to you – the things that drive our behaviour and responses. They hold great importance for us, and they are the unconscious ‘permissions’ that allow us to take action. They drive our motivations and they also stop us from doing things or supporting actions that go against how we feel.

Our values are determined unconsciously from a very young age and made more robust from life experiences. Values are often linked to emotional states or feelings for example, trust & enjoyment, and behaviours like respect & honesty, and courage.

A Leadership Vision Statement should be impactful, create excitement and be easy to interpret – and could include objectives – here is an example:

My Intention – to strive to continuously improve myself and my teams potential and performance

My Aspiration – to develop myself and my team to our fullest potential and share our talent to achieve the business goals

My Values – to act in a supportive and loyal way, to be open to learning and to look to the future

My Commitment – to actively collaborate with passion and positivity, building trusted working relationships with my customers, my teams, and our senior leaders

Capturing your intentions, aspirations, values and commitments and creating draft sentences will get you to a good starting point. Revisit your vision statement often, ask around at how others perceive things, define it further and continuously check in to benchmark your progress against your Vision.

When you are clear your leadership vision represents how you want to communicate your approach and working style, that’s the time to communicate with your team, set up feedback channels and continue the circle of benchmarking and review.

See the next blog in this series of Leadership Building Blocks, which will add to your Leadership Toolkit

Charlotte Green

Learning & Coaching Director

If you are interested to find out more about how we can enhance your Leadership skills through Coaching or Training, contact us at