The 7C’s of Website Design: Tips for Businesses.
Written by Ethan SouthernApril 2022 / Read length: 6 minutesShare
The 7C’s of Website Design is a 7-step method for the best possible website design process. The 7C’s of Website Design takes the guesswork out of web design. It provides you with a step-by-step process to help create your own unique website that suits your needs while also maximising your business potential!
The 7C’s of Website Design and why is it important to follow these guidelines when creating a website design?
The 7C’s of Website Design stand for Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. These 7 steps provide you with a foolproof process for creating the best website design for your business. It’s important for businesses to follow these guidelines when creating their website design as they ensure that the website is not only visually appealing, but also easy to use and navigate. By following the 7C’s of Website Design, businesses can be sure to create a website that is not only effective but also modern and meets all the requirements of today’s online consumer. The guidelines given also help businesses to avoid common pitfalls that can result in a poorly designed website, low usage rate and even the loss of customers.
What 7 Points make up 7C’s of Website Design?
Creativity is needed when designing modern website design. Creativity is simply thinking out of the box. It means doing something new and different that hasn’t been done before. The key with creativity is to think of unique features for your website design, such as having an original layout or new colours on your website.
Consistency is important so that the audience knows what to expect from page to page. Use a similar colour scheme throughout your website design as well as including a menu that links back to all the main pages, it is also suggested to keep the typography and graphics consistent throughout your entire site so there is no confusion about where clients are located on your website.
Clarity is important for Website Design because it means communicating effectively and efficiently. Clarity suggests that you make large and easy to read fonts as well as having a white background, which is the universal colour for clarity. Using an obvious navigation panel rather than one that is confusing and difficult to use is also a good thing to help improve site clarity.
Content is all about the content that you include on your website. Only include the most important information about your business and remove any information that is not necessary. This also suggests trying to include a blog or another type of easy to update content as this will encourage visitors to come back to your site again and again, which will keep them interested in your business. Finally, it is suggested to use relevant keywords throughout the content on your website to make sure that it is well received by search engines.
Continuity – make sure that one-page flows easily into another, which will make for an easy user experience and avoid confusion for the audience. It is recommended that there is the inclusion of a contact page as well as having an about us section and frequently asked questions pages. You should also include both external and internal links on your website to make it easy for users to navigate their way through the site.
Compatibility is all about making sure that your website is compatible with all the modern browsers and devices so customers can visit your site from anywhere. A highly functional contact page as well as including videos and photos, which will keep users entertained for longer. Having a search function to make it as easy as possible for users to find the products or services they want is also a good idea to consider when making a website.
Customisation – making your website unique and updating it so that it matches the style and needs of your business. Having a theme and layout that is different than other websites out there will help make your business stand out. It’s a good idea to try and include frequently asked questions on your website so customers can read them whenever they need to. Again, having a blog or photo gallery feature helps to give the user entertainment or knowledge while they are on your site.
Your web designer should and probably does follow the 7C’s where possible as the guidelines they provide helps make a web design much easier as it gives you a framework to help create high-quality website layouts.
How can following 7C’s of Website Design help businesses create a more effective website that will convert leads into customers?
There’s no doubt that to have a successful online presence, your website needs to be designed with conversions in mind. The 7 C’s can help your business achieve that. By following this guide, you can create a website that will allow users to navigate with ease and be visually appealing to look at which means these users will stay on your site longer because it is functioning properly. Not only will this increase your chances of converting leads into customers, but it will also improve your brand image and boost traffic to your site. So, what are you waiting for?
Following the 7C’’s of Website Design can help avoid errors in the design process. Often a website will have one or two areas where 7C’s are followed, but not all 7 areas are equally effective. For example, it may be clear what your business does but there is no creativity displayed on your site which can affect its overall appeal.
Another common mistake is not having a targeted strategy. For example, you may have a beautiful website, but it doesn’t target your specific market and therefore there is no clarity about what you do or who you are trying to attract. The 7C’s of Website Design need to be developed with your specific goals and target market in mind.
Not only will following the 7C’s increase your chances of converting leads into customers, but it will also improve your brand image and boost traffic to your site. This step-by-step process is there to help create your own unique website that suits your needs while also maximising your business potential!
To conclude, as mentioned before the 7C’s are crucial if you want to have a modern web design which covers Creativity, Consistency, Clarity, Content, Continuity, Compatibility and Customisation. By following these 7 simple steps you can create a website that can help improve your online reputation because having a high-quality website will mean your brand in general will be held at a higher standard. To get the most out of your website it is important to avoid common mistakes such as designing a website that is not compatible with different devices or neglecting to include clear and concise content. With the right tools and guidelines in place, businesses can easily achieve an effective and stylish website using the 7Cs of Website Design!
If this article has shown you the importance of the 7C’s why not read more about Web Design and have a look at our article on a Potential Web Design Trend for 2022.