If you’ve been searching for a new and dynamic way to improve your current eCommerce framework, look no further. Shopify Hydrogen is the answer to all your problems.

Not only do you have everything you need at your fingertips. But you can also use the features provided to create a more comprehensive shopping experience for your customers.

Are you searching for answers in the Shopify hydrogen vs. Shopify oxygen debate? You’ve come to the right place; let’s get ready to rumble and figure out how a Shopify storefront can benefit you.

What is Shopify Hydrogen?
As business owners, you’re always looking for a way to create a storefront that’s easy to navigate and engaging for everyone that visits it. Shopify is a framework that was created using both React and JavaScript.

It gives eCommerce owners the tools they need to build a storefront specifically for their brand. We mentioned that people sometimes think of Shopify Hydrogen as Shopify Oxygen, but you’ll be surprised to know they work together.

If you’re looking for a host for your newly created hydrogen storefront, you can do so using oxygen as the hosting provider. The reason people go this route is because oxygen can be accessed worldwide.

This makes it easier for your site to be accessed by people no matter where they are located.

Shopify allows store owners to control the experience for all users. This means you can enhance or dial back your storefront methods if something isn’t going to plan.

Now that you know what Shopify hydrogen is, let’s dive into how it works.

How Does It Work?
You can access the static assets to use the application coding if you’ve used React before. The React Provider that’s a part of Shopify Hydrogen is the Shopify Service Provider.

It makes it easier to integrate your system without manually configuring the platform yourself. Before creating your storefront from scratch or using one of the templates, you need to consider everything your site will have to process.

Things that include:

Product barcodes and information
Payment currencies and exchange
Different languages for your website visitors
The benefit of using the React provider is that you don’t have to reduce any of your site’s content to ensure the site runs as efficiently as possible. To ensure your site’s performance doesn’t suffer, React has to do one of two things.

The first is that it scales back your JavaScript that transmits between the hosting platform and the user’s electronic device. Because the JavaScript has been reduced, the storefront will load faster.

Another thing that the provider does is keep coding from transferring to the user’s device. Because this data isn’t being transmitted back and forth, the pages are loading faster.

This is beneficial because the user doesn’t have to focus on pages that aren’t essential to their shopping experience.

Benefits of Shopify Hydrogen
Before you make the transition to the Shopify hydrogen platform, it’s only fitting to understand how its framework will benefit you. This year alone, the eCommerce industry is valued at $4.9 trillion.
(https://bit.ly/34J8U03)

When you make use of Shopify Hydrogen, you can increase the revenue of your business and increase the number of people able to access your storefront.

Storefront Blueprint Freedom
The first benefit we’re going to detail is the freedom you have to choose your storefront. Using Hydrogen, you can see the side of the website that the user sees and the side that holds the data processed by your site.

When using this website form, you’ve got more freedom to try various user interfaces. By doing this, you’ll get to see how it changes the layout of the content of your website and decide if these changes are for you before launching the site.

While you’re in the design phase, you can ensure that each member of your team has a chance to test it before it goes live. This can be done using the Oxygen hosting platform before launching on the Hydrogen platform.

Another bonus is that you don’t have to worry about the entire site falling apart because APIs and hooks make it easy for everything to stay in the right place.

Greater Personalization Features
80% of consumers state they’re willing to buy products from businesses that take personalization seriously. This means everything from the products and digital services offered to the user experience as a whole.

Think of your storefront as your business’s first impression on potential customers. If the first impression isn’t engaging and doesn’t positively affect the consumer, the chances of continuing to do business with you are slim to none.

Another benefit of using Shopify Hydrogen is personalizing the user experience without slowing down the page loading speed. For example, based on the user’s past purchase history, you can configure the page to suggest more purchases.

This shows site users you remember the purchases they’ve made in the past. And have thought about them moving forward no matter how much time has elapsed between purchases.

The proper configuration of your eCommerce website can also ensure that any discounts or sales offered by your site reach the customer regardless of their geographical location.

When consumers feel as if their shopping experience is tailored to their needs and wants, it increases the chances they’ll spend more money than they’d intended to.

Get Out of the Starting Gate Faster
Time is of the essence in business; one moment, you’ve got the competitive edge, and the next, you don’t. Building your eCommerce website from scratch takes time to get it right.

Due to this, it’s unlikely that you can create and launch the site promptly.

Because of the templates provided by Shopify Hydrogen, you can easily choose one and access the features offered until you’ve finished your site. Each template provided by the Shopify platform comes with a Tailwind CSS package.

This gives you access to a plethora of styles, making it easy for you to find one that matches the personality and voice of your brand. Trust us, creating a site that fits your brand perfectly takes time, and that may be time you don’t have. (https://wotsthebigidea.com/news/what-is-the-importance-of-brand-identity/)

Enhanced Website Performance
The longer it takes your site to load, the more your chances of the user bouncing increase. In fact, it’s a 32% increase. (https://bit.ly/3LlvQ6b)

People want the information they’re looking for within seconds, and if you take too long to deliver, they’ll lose interest and find what they need somewhere else.

Because of the minimization of JavaScript, your storefront can deliver the information users need in little to no time. Shopify Hydrogen provides caching controls that make it easier to process and handle data moving through your website. (https://wotsthebigidea.com/news/how-to-boost-social-media-traffic/)

When an inquiry is made, the API is launched to search for the answers and bring them back to the user’s device.

Create the Ultimate Experience
The experiences customers have with your business make all the difference in the world. The more positive experiences people have with your brand, the better.

These experiences add up over time and help increase business because your current customers will refer you to other customers. In business, the ability to retain and attract new customers is one of the keys to business success.

When you focus on the customer experience and find ways to improve it, you can increase your sales revenue by a whopping 80%. (https://bit.ly/3HIJvC7) Shopify Hydrogen makes it easy to make an accessible and fast website.

Focusing on the experience you provide to customers should be one of the main goals for your business. As you continue creating and building your eCommerce storefront think about how sites users will react.

Does it address their needs? Is it personalized to the needs of the customer? Is it easy to navigate?

Do the pages load quickly? These things and more come together to create the customer experience.

Without taking the time to address each of these questions, the experience you deliver won’t be well-rounded for your customers. The bottom line is Shopify Hydrogen makes it easier for business owners to cater to their target audience.

Shopify Hydrogen: Taking Your Digital Transformation to the Next Level
Shopify Hydrogen is taking the eCommerce market by storm, and unless you want to get left behind, you’ve got to hop on board. If you’ve been searching for a company that can help you improve users’ shopping experience, it’s time you bring in the professionals.

Contact WTBI Digital Innovations and let us show you how digital is done the right way.

Email us at office@wtbi.co or call us on 01536 560435.