Brand Loyalty Programs for Pet Food And Accessories


Brand Loyalty Programs for Pet Food And Accessories

Pet food and accessory loyalty programs are becoming extremely sophisticated and important to both manufacturers and retailers. With the number of competitors in the market, it is difficult for anyone in the pet industry to stand out from the crowd.

To keep people returning to your brand, you need to provide a positive experience relating to your product and incentivise them. Each good interaction builds the level of trust a customer has for your business.

Why do pet brands need loyalty programs?

Winning customer trust and loyalty is critical to your revenue. Research shows that 61% of consumers recommend companies that they trust to friends and family.

If you’re a brand of pet food or accessories that holds stock across many independent retail outlets, you may find it difficult to compete with other brands on the same shelves.

Reward-It’s brand loyalty solution helps ensure pet owners continue purchasing your products, no matter which store they visit.

How to set up a brand loyalty scheme?

Our software allows you to create loyalty QR codes that can be scanned to enable customers to earn points when they buy your products. The number of points you offer customers for their loyalty, per QR code, is entirely up to you, and you can create as many codes as needed per batch.

Once you have created the loyalty QR codes using our simple online generator, you can simply incorporate them onto your product’s packaging. This is usually placed on the inside of your packaging or on a card that is placed into your product so that customers cannot access the loyalty QR code until the product has been purchased and, opened.

All customers need to do is scan your QR codes and earn loyalty points which are stored on a customer loyalty app which they will need to download on their smartphones. Each code can only be scanned once, so you don’t need to worry about customers reusing codes. The points will be added to their account, ready to redeem for the loyalty rewards you offer.

Your pet store or product’s loyalty rewards are set by you. Add your customers’ favourite products or services as rewards and set the number of points they have to collect to redeem them. All your customers need to do is look up your program on the dedicated customer app, redeem the reward they want, and show it the next time they’re in a shop that stocks your brand.

As an alternative, you can offer online rewards. To do so, you need to create a batch of codes that can be used to redeem certain products from yours, or a stockist’s website.

Collecting points, and the idea of exchanging them for rewards, works in the same way, but when the customer redeems the reward on the app, they will receive an email containing a unique code that can be used on your chosen online store.