The food and beverage market is fast growing, with plenty of competition out there in every store that you stock your products in. When you are a smaller food brand it can be hard sometimes to compete with bigger, well-known brands which people have grown to love and trust. However, introducing a food and beverage loyalty program for your brand can bring customers back into stores to regularly buy your products. The chance to earn rewards gives them incentive to keep coming back for more.

What is brand loyalty and why do food and drink brands need it?

You need people to trust your food or drink brand, become loyal to it and recommend it to others, in order to grow. McKinsey & Co reported that word of mouth is the primary factor behind 20-50% of all purchasing decisions. Introducing a brand loyalty program for your company can set you apart from your competitors, and people love the idea of earning rewards!

Reward-It’s brand loyalty solution helps ensure food shoppers continue purchasing your products, no matter which store they decide to visit.

How to set up your brand loyalty program

Setting up a loyalty program for your food or drink brand is easy!

Using our simple online generator, you can generate unique QR codes to incorporate into your products packaging. It is recommended that these QR codes are added to the inside of the packaging or perhaps on a card placed inside your product so that people can only access the QR code and earn their points after they have purchased and opened the product.

Recent studies show that 69% of customers report being more likely to join a loyalty program if there’s a mobile app available. Once customers download our customer loyalty app to their smartphones, it then enables them to scan their QR codes and collect their points. Each code can only be used once, so they won’t be able to redeem their codes multiple times. They will then see their points in their account, which they can use to spend on whichever rewards you set.

Our loyalty app for brands allows you to set rewards, how many points customers earn per purchase, and much more. You have lots of flexibility when setting up your software and managing rewards, so you can tailor it to your brand however you like. Customers can easily find your brand by searching your program on our dedicated loyalty app.

When customers have redeemed a reward on the loyalty app, they can then show this in any store that stocks your brand’s products.

Alternatively you could offer online rewards. If you wish to do this, you need to create a batch of codes that can be used to redeem certain products from yours, or a stockist’s website. This works in the same way as collecting points and earning rewards, but instead customers will receive an email containing a unique code which can be used in checkout on your chosen online store. They will only receive this if they redeem a reward in the loyalty app.

Find out more about brand loyalty schemes: https://www.reward-it.co.uk/di…