When it comes to marketing your brand, SEO is one of the most powerful methods of attaining and directing traffic to your site organically. Building brand awareness online through white-hat SEO techniques not only reaches a wider range of users, it also reinforces its credibility, authority and trustworthiness.

Results on the first page of Google account for an astonishing 90% of traffic; by not reaching for a higher position on search engine results, you’ll be missing out on significant amounts of organic traffic. Moreover, SEO is crucial to maintaining the edge over your competition by examining their successes and weaknesses. Setting you apart from your competition is Verto’s foremost objective.

Here at Verto, our team of SEO specialists are well-versed in all aspects of SEO, from on-page and technical to analysis and reporting.

 

What Verto Can Offer

 

Verto’s SEO services include:

On Page SEO
When embarking on an SEO strategy with Verto, a comprehensive keyword research will be carried out in order to expose potential keyword ranking opportunities that your target audience are searching for. Your site’s pages will then be properly optimised to include relevant keywords, and ensure the content is user-friendly, grammatically correct, and formatted optimally for featured snippets; these factors will contribute to further desirable traffic, improved user experience, and increased conversion rates.

Content Creation

Content creation is important for a site’s SEO as it allows the site to maintain relevancy with the latest trends and what users are searching for. By creating new content, more opportunity is exposed to rank for new keywords and reach a wider audience. Our content writers are well-versed in the correct formatting and writing in the appropriate house-style to suit your business.

Technical SEO

Technical SEO also plays a pivotal role in a site’s overall SEO success; after all, there’s no point investing time into on-page SEO if the page itself is not appearing on the search engine results pages. Here at Verto, we offer a consultation on SEO elements that require a more technical understanding. We ensure your site is fully indexable and marked by the proper tags to flag duplicate or outdated pages.

Pay-per-Click Management

Effective Pay-per-Click (PPC) campaign management can aid in improving site visibility and performance with Google Ads. Through strategic PPC campaigns, you can help to ensure that your site will appear above competitors on the SERPs. Our team will work with you to help set your budget and determine effective target keywords, and we can monitor and update your ads, using a bidding strategy that aligns with your goals.

 

Clickthrough Rate Optimisation

Monitoring the Click-Through Rate (CTR) on your site’s pages is imperative when attempting to gauge the relevancy of your site to the users it is being displayed to. The SEO team at Verto will closely monitor pages on your site that display a low CTR, and implement optimisations to ensure the page is serving the needs of the users who view it and acquiring the best quality traffic.

Analysis and Reporting

When working on any type of SEO initiative, we will always closely monitor all aspects of the site’s performance and monthly metrics. We are always looking to make improvements and suggestions, so we advocate for regular meetings to discuss site performance and help you to understand your numbers.

 

Get in Touch Today

If you would like to find out more about the SEO services we offer and are interested in working with us, please get in touch. We look forward to hearing from you!