Only three per cent of agencies in the UK achieve it – and Zinc Digital is now one of them.

This Northamptonshire-based agency has this month been named as a 2026 Google Premier Partner, the highest tier of the Google Partners programme.

This international accolade comes hot on the heels of a landmark 20th birthday year for the agency – one that saw Zinc Digital scoop two top business awards and deliver record growth for its clients.

Jordan Clare, Head of Marketing at Zinc Digital, said: “Achieving Google Premier Partner status is a real milestone for our team and a direct reflection of the results we consistently deliver for our clients. Being in the top 3% of agencies in the UK means our clients can have complete confidence that their Google Ads investment is being managed to the very highest standard – and that we have access to Google’s latest tools, beta features and dedicated support to keep pushing performance forward.”

Google Premier Partner status is reserved for agencies that demonstrate exceptional performance, sustained client growth, and up-to-date expertise across Google Ads.

To qualify, agencies must meet stringent requirements across three areas: certified expertise across the team, measurable client results and growth, and sustained levels of managed ad spend. Premier Partners are also listed on the Google Partners directory, making it easier for businesses to identify and connect with the UK’s leading digital agencies.

Nadia Laskova, PPC Manager at Zinc Digital, added: “Google Ads is a fast-moving landscape, and Premier Partner status is evidence that our team stays ahead of every development. From maintaining the latest certifications to accessing exclusive betas and tailored support from Google, this recognition gives us – and our clients – a genuine competitive advantage. We’re proud of what it represents and excited about what it means for the results we can achieve.”

A key requirement of Google Premier Partner status is that the whole Zinc Digital team holds current, up-to-date credentials. This culture of continuous learning sits at the heart of how Zinc Digital operates, extending well beyond Google Ads. Its dedicated R&D team continuously explores emerging technologies, the company offers a host of new AI-powered services and a specific budget is ringfenced every year research and development.

The Google Premier Partner award is the latest milestone in a landmark period for the agency. In 2025, Zinc Digital won Small Business of the Year at the Northamptonshire Business Awards – recognising its resilient growth, innovative employee benefits and 92% staff retention – alongside the West Northants Innovation Award for its world-first automation platforms and AI-driven project delivery. Google’s recognition now adds an international dimension to that story.

Rob Bradley, Head of Business Development at Zinc Digital, added: “This is the latest marker of the standard we hold ourselves to, and for any business looking to get more from their digital marketing investment, it’s a clear signal of what they can expect from us. We’ve always believed that investing in our people, staying ahead of technology and caring deeply about our clients’ results is the right way to run an agency – and it’s brilliant to see that approach recognised at the very highest level.”

As a full-service agency, Zinc Digital offers everything from websites and bespoke software to SEO, paid media, and end-to-end digital transformation – all delivered by a specialist in-house team based in Northamptonshire.

To find out more about Zinc Digital’s Google Ads and paid media services, visit

 

ENDS

Notes to editors:

About Google Partners

The Google Partners programme is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. Its mission is to empower companies by providing them with innovative tools, resources and support to help their clients succeed and grow online. Premier Partner status represents the highest tier of the programme, awarded to the top 3% of participating companies.

About Zinc Digital

Zinc Digital is a leading full-service digital agency based in Little Houghton, Northamptonshire. Founded in 2004 by Joe Zielinski and Paul Coverdale, the agency has grown from a one-person operation to a 20-strong team supporting over 150 clients annually. Zinc Digital delivers creative, marketing, technology and support services to help organisations embrace digital transformation and achieve sustainable growth. Winners of Small Business of the Year and West Northants Innovation Award at the 2025 Northamptonshire Business Awards. https://www.zinc.digital