One of the region’s most renowned independent retailers has launched its brand-new in-store YETI shop, bringing the global outdoor lifestyle brand directly to local shoppers and adventure enthusiasts alike.

The new space cements Bell of Northampton’s reputation as a destination for premium home, lifestyle, and outdoor living. Visitors to the store on Kingsthorpe Road will be able to explore the new dedicated space showcasing YETI’s iconic range of premium coolers, drinkware and bags. The range also includes food jars and bowls, espresso cups, dog bowls, hip flasks and wine chillers.

Among the first to experience YETI’s durability was Bell customer Dawn Quennell, who recently joined a relay team of swimmers aged 50–65 to conquer the 21-mile English Channel crossing in aid of the Royal National Lifeboat Institution (RNLI), raising more than £2,900.

Throughout the gruelling 15-hour challenge, the five determined swimmers relied on hot drinks for warmth and energy which were kept hot in YETI Rambler Flasks purchased from the Bell BBQ Shop.

Commenting on the challenge, Dawn said: “When you get tired, you feel colder and having something warm to drink made all the difference.

“I’ve tried a few flasks before, but none kept my drink so hot for so long. I was incredibly impressed.

“The RNLI are always there when things go wrong. They’re heroes so supporting them felt right.”

Tammy Pell, marketing and events co-ordinator at Bell, said: “This new space gives shoppers hands-on access to one of the most respected brands in the outdoor world when it comes to durability and performance.

“Whether you’re into entertaining, cold-water swims, camping, long commutes, or simply love a hot drink on a winter walk, the range here at Bell BBQ Shop is genuinely worth checking out. So, why not make a visit and discover why the best gear makes all the difference – and just in time for Christmas too!”

For more information about Bell, visit www.abell.co.uk