The Northampton Town Women are once again partnered with Velvet Mortgage & Insure Services who will continue to be their back of shirt sponsor for the 2023-24 season.

Having previously supported the Northampton Town Women last season they will continue to take up their role of first team Back of Shirt sponsor. In the last year we have seen a continuous growth in the game with an increase in the number of young girls who want to engage in football linked to the continued success of the sport on a national & international level. Since being a sponsor, the Northampton Town Women’s rise to the FA Women’s National League has also seen more girls joining our weekly sessions, holiday courses and grassroot teams.
As an organisation, Velvet offers an all-in-one service for mortgages, protection (meaning life insurance, critical illness and sick pay) as well as home insurance. They are great at helping people, especially those who are self-employed, have bad credit history, landlords, first time buyers and home movers. They translate mortgage and insurance into easy to understand terms giving the right advice, making sure you and your family are protected BEFORE you need it and not when it’s too late.
Without the support of people like Joanna and her team, at Northampton Town, we may not have been able to create the platform that we see today to give our players the chance to grow and flourish on a higher stage. The rise in attendances has also been seen in the Women’s games at Sixfields where a new record attendance was seen last season (1,021) of which Joanna & Velvet were a part of and we hope that continues this season.
Joanna Streames – Mortgage & Protection Advisor at Velvet Mortgage & Insure Services said: “We felt that as a female-led business operating in a male-dominated industry, we felt an alignment with women in football. As a business and family, we absolutely love football. We felt sponsoring the women at Northampton Town would give us a blend of community engagement, brand exposure and help make a social impact as well as help us make a difference with our products and services. We felt that sponsoring Northampton Town Women enhanced our already positive brand image because they aligned with our brand values and business cultures.”
Damon Fox, Business Development Manager at NTFC Community Trust added: “We are delighted to have Joanna and the team back involved supporting the Northampton Town Women for another season. She has been so passionate over the last 12 months about promoting the work the Women & Girls Programme does in the Community and she champions people flocking to see the Northampton Town Women’s team play. I know the players look forward themselves to seeing Joanna & her family at games and are grateful for her continued support.”
For more information about how Velvet Insure & Mortgages could support you please see
If you wish to find out more about the Northampton Town Women’s Team and the Community Trust Woman & Girls Programmes and Schools Programme, please see