We were so thrilled to makeover the front of the racewear building at Silverstone with vinyl graphics, at this years British Grand Prix for a pop-up clothing store. The makeover was to promote Lewis Hamilton’s clothing brand, Plus44 and the vinyl graphics covered the whole front face of the building creating quite an impact to everyone arriving for the Formula 1 weekend in July.

With over 500,000 visitors coming to Silverstone this July, it was a huge job for us to get spot on and our customer was thilled with the result. It was the 75th anniversary of the Grand Prix at the Silverstone Circuit which was why there were record breaking crowds. There was a queue to enter the pop-up racewear store for the majority of the weekend and if you were lucky you might have caught a glipse of the seven-times F1 World Champion race driver visiting the queue of fans entering the store.