Proaction Martial Arts is extremely proud to announce a historic achievement at this year’s Northamptonshire Business Awards with the Northamptonshire Chamber: winning the Customer Commitment Award for the second consecutive year. This marks the first time any organisation in the county has earned this title twice consecutively, solidifying Proaction’s reputation as a leader in customer experience, community impact, and service excellence.

The Customer Commitment Award is widely regarded as one of the most competitive and respected honours in the Northamptonshire business landscape. It recognises organisations that go above and beyond in delivering exceptional service, consistency, and genuine care for their customers. For Proaction, this award reflects the core of who they are.

A Culture Built on Service, Excellence, and Community

Proaction’s ethos is rooted in lifelong learning, respect, integrity, professionalism, and community. These values shape every aspect of their organisation—from the structure of their classes to the development of their staff, and the way they support their students and families.

With 15 locations across the county and growing, Proaction has become one of Northamptonshire’s most trusted providers of martial arts and personal development programmes, delivering high-quality instruction to children, teens, and adults. The emphasis on personal growth, confidence-building, and wellbeing is what sets them apart within both the martial arts industry and the wider business community.

Leadership Recognised at the Highest Level

In addition to the organisational award, both directors of Proaction have been named finalists for Business Person of the Year in 2024 and 2025, marking the second year in a row that their leadership has been recognised. This consistent acknowledgement reflects the strategic vision, operational excellence, and commitment to community impact demonstrated at the highest levels of the organisation.

Their leadership has not only supported the growth of Proaction but has also reinforced the company’s reputation for professionalism, strong culture, and business resilience.

Celebrating Achievement — and Looking Ahead

Winning the Customer Commitment Award twice is more than a milestone; it’s a benchmark of consistency, quality, and unwavering dedication. For Proaction, it’s also a motivator.

The organisation continues to expand its locations, enhance its programmes, and invest in staff development and safeguarding standards. With established sister brands—including Reaction Sport for branded merchandise – Proaction’s influence continues to grow across the region.

As the company looks ahead, its focus remains clear: raising standards, supporting communities, and leading the way in martial arts education and character development across Northamptonshire.

A Message of Thanks

Proaction extends its gratitude to its staff, students, families, and local partners for their ongoing support. This historic achievement would not have been possible without a collective commitment to excellence and a shared belief in the organisation’s mission.