Northamptonshire-based start-up NNBN has been named a finalist ahead of the Midlands final of the UK StartUp Awards.

The UK StartUp Awards was launched to recognise the booming start-up scene across the UK which has accelerated over the last few years with 846,000 new businesses founded in the UK in 2024.

Over 750 businesses have been shortlisted for this year’s UK StartUp Awards and the contribution of these firms – all of which were started in the last three years – is significant, having created over 4,600 new jobs since they were established and generating annual sales of £200 million.

NNBN (The Northamptonshire Business Network) is a membership organisation founded by husband and wife Simon and Marie Cox in 2022. The business has been nominated for the Business to Business StartUp of the Year Award in the Midlands.

Director Simon Cox, co-founder of NNBN, said: “We’re absolutely delighted to be announced as a Finalist in the UK Start Up Awards for 2025 in the Business to Business StartUp of the Year category.”

“We totally understand the needs of local businesses as we’re running a business ourselves and we listen to our members to help support them with their business ideas and challenges.”

“It means a lot to us to be recognised in these Awards and we would like to thank everyone of our members who has supported us on our journey. We get “it” when comes to running a business and the support from our members has helped us along the way whilst we help them back with energetic network meetings, one to one member support, saving money through our perks platform and then recognising their successes and achievements with the annual NNBN Awards.”

“We’re proud to not only be representing ourselves at these Awards, but also our County and he hope to do Northamptonshire proud on 19^th June when we will join other start up businesses from across the Midlands at the exciting Awards event in Birmingham.”

Supported nationally by Airwallex, Ideas Fest, Join Talent and V Rum, the programme will celebrate the achievements of the amazing individuals who have turned an idea into an opportunity and taken the risk to launch a new product or service.

The cohort of finalists will be considered for the regional prizes by a panel of seasoned judges with experience founding or supporting entrepreneurial ventures. The winners from each region will then be invited to the first UK final taking place at Ideas Fest, the Glastonbury for Business festival in Hertfordshire on 12th September 2025.

Professor Dylan Jones-Evans OBE, the creator of the UK StartUp Awards, said:

“New businesses are the driving force behind any thriving economy, generating employment, pioneering innovation, and contributing to prosperity across the UK. This year’s finalists embody the very best of entrepreneurial spirit – spotting opportunities and, through dedication, skill, and resilience, turning them into thriving ventures that are making a tangible difference in their industries. More importantly, all the winners will go on to represent their region at the 2025 UK National StartUp Awards final later this year”.

The UK StartUp Awards was created in collaboration with the team behind the Great British Entrepreneur Awards, one of the most successful awards programmes in the UK. The UK StartUp Awards are running for the fourth year after launching in 2022.

This year’s regional UK StartUp Awards finalists can be found online at https://startupawards.uk