We’ve had some exciting news… In our first year, we’ve been recognised across five major awards. Here’s what it means to us and to the care sector.

When we launched Care Launch in October 2024, we had one mission:
To help care providers grow through meaningful marketing — and to challenge outdated perceptions of care.

Now, less than a year on, we’re incredibly proud to share that we’ve been named finalists in five major awards, recognising our work across both the care sector and the wider marketing industry.

We’ve been shortlisted for:

• Social Care Premier Supplier Awards 2025 – PR & Marketing
• Northamptonshire Business Awards 2025 – Best New Business of the Year
• National Care Awards 2025 – Care Supplier of the Year
• UK Search Awards 2025 – Best Use of Search: Health (with our brilliant partners at Ashberry Healthcare)
• Social Care Leadership Awards 2025 – George Nagy, Young Leader in Care

For us, this isn’t just a company milestone – it’s a sign that outstanding care sector marketing is being recognised on a national stage.

Our Work with Ashberry Healthcare: SEO That Delivered More Than Rankings

We’re especially proud to see our campaign with Ashberry Healthcare shortlisted at the UK Search Awards.

Ashberry took a bold step, investing in a strategy that rebuilt their digital presence from the ground up. We consolidated seven fragmented websites into one clear, authoritative domain. We created dedicated landing pages, optimised their entire technical structure, and built a comprehensive Help & Advice content hub focused on the real questions families ask when looking for care.

We also brought warmth and trust to their digital presence with people-first video content — featuring care managers, families, and real stories from inside their homes.

The results speak for themselves:

• £1.14 million in confirmed private-pay revenue
• A 1,569% ROI
• 42 new SEO-optimised articles
• A 236% increase in organic traffic to the blog
• Keyword growth from 122 to 300 page-one rankings

Most importantly, Ashberry now has a digital strategy that supports long-term occupancy and expansion, with two new homes on the way.

With Tanglewood, We’re Changing the Narrative on Social

Our collaboration with Tanglewood Care Homes, shortlisted at the Social Care Premier Supplier Awards, is a great example of what happens when storytelling meets strategy.

We’ve delivered a suite of video content across all of Tanglewood’s homes — from welcome films to care manager stories and resident testimonials. These videos aren’t just marketing tools; they help families feel more confident, connected, and informed.

But it’s on TikTok where we’ve really broken new ground. Our content with Tanglewood regularly reaches millions of viewers each month – showing the humour, humanity, and energy of everyday life in care.

We’ve helped shift perceptions, amplify the voices of younger care workers, and show the public what modern care really looks like. That’s the kind of impact we’re most proud of.

Our Director, George Nagy

We’re also thrilled to celebrate our Director, George Nagy, who has been shortlisted for the Young Leader in Care Award at the Social Care Leadership Awards.

George brings curiosity, care, and creativity to everything he does. He’s constantly learning, always looking for new ways to support care providers, and deeply passionate about telling the stories of people working in the sector. We’re lucky to have him on our team, and this recognition is so well deserved.

Recognition Beyond the Care Sector

Being shortlisted at the UK Search Awards means a lot. It shows that the work being done inside the care sector can stand shoulder to shoulder with the best marketing campaigns in the country.

For too long, care has been overlooked in mainstream marketing conversations. We’re proud to be part of changing that.

This Is a Win for the Sector

While we’re incredibly proud of what these nominations mean for our team, we also see this as a win for care providers everywhere.

It proves that care is full of powerful, important stories, and that when told the right way, they can drive real results, change perceptions, and help families make more informed, confident choices.

To all the providers we work with: thank you for trusting us to tell your stories. We’re just getting started.

— The Care Launch Team