20 years of Golden Valley Foods poultry products

Member News

Golden Valley Foods – exclusively available from Central Foods – is celebrating the 20th anniversary of the launch of its popular range of poultry products.

Served by fast food and out of home operators across the UK, the brand has become well known for its high quality products and extensive range.

It originally launched in 2001 with one product – chicken Kievs – followed by chicken nuggets and chicken steaks a few months later. Today it includes nuggets, steaks, chunks, fillets, Kievs, burgers, wings and drumsticks, along with gluten-free plain and Southern-fried breaded chicken goujons, gluten-free breaded chunks and, of course, a gluten-free option of the original that started it all, the chicken Kiev.

And with chicken remaining popular with the punters, it’s a must-have on any takeaway, delivery or plated menu.

“Every item in the Golden Valley Foods poultry range has been sourced and produced to the highest specifications, so our customers can be fully reassured they will be offering only the best,” said Gordon Lauder, MD of Central Foods.

“We’re proud that the range has become one of the leading frozen poultry brands for operators in the UK – and the most popular brand that we offer to our food service customers.”

The Golden Valley Foods range, which also includes halal options, is:

– supplied in small boxes which are easy to handle, with less storage room needed in the freezer, and costing less than larger boxes – helping with cash flow
– consistent in size and quality
– supplied to a defined specification
– quick and easy to prepare straight from the freezer
– versatile and tasty

“Chicken remains the number one favourite meat in the UK,” added Gordon. “There are more than 3,500 chicken shops in the UK to cater for demand – with only three UK postcode districts without one apparently! Spend in chicken shops was £2.3bn in 2019, and the fact that chicken shops remained open during lockdown means the 2022 figure could actually be much higher than the £2.6bn spend predicted for 2022 by Mintel back in 2017.

“The Golden Valley Foods range offers operators a superb selection of different products for takeaway, delivery and plated meals. We are delighted to be celebrating 20 years of Golden Valley Foods and look forward to continuing to serve our customers with these popular products.”

For more information about our Golden Valley Foods range, visit https://www.goldenvalleyfoods.co.uk/ or click here.