HFSS – High Fat Sugar Salt – The Governments new legislation- ‘Tackling Obesity Strategy’


In recent years we’ve heard all about HFSS foods and how we should all limit our intake; however, this is easier said than done. Especially as we are all constantly bombarded with adverts on television and online; let’s not forget those easy to reach brightly coloured sugary treats at checkouts and lastly those 3 for 2 crisps offers because we all love a bargain, right? As a food business owner this will not be welcoming news.

The sad news is that these are not just treats anymore. For lots of people, including children the consumption of HFSS products has become part of everyday regular eating habits which have contributed to high levels of obesity.

In July 2020 the Government launched its Tackling Obesity Strategy, recognising that helping people to achieve and maintain a healthy weight is important to improve the nation’s health. The struggle to lose weight is real considering the constant enticements to eat, on television, online and on the high street. This does not spell the end for food businesses; it is more of a shift towards openness.

The government has set out several measures to help the nation, including the ‘Better Health” campaign including; expanding weight management services, consulting on the front of pack labelling, requiring large out of the home food businesses to add calorie labels to the food they sell, consulting on introducing calories labelling on alcohol, and legislating to end the promotion of food high in fat, sugar or salt (HFSS) by restricting volume promotions and placement in certain areas. Some of these measures are covered by the enquiry into the CAP Code (UK Code of Non-broadcast Advertising and Direct & Promotional Marketing). Adhering to this enquiry will help customers to make informed choices about their consumption and you have the security of knowing your business has demonstrated best practice while fulfilling any legal requirements.

These measures will have a significant impact on the way you advertise and present your goods especially for direct sale, so you need to be ready. The Nutrient Gap can advise you on how to incorporate various changes into your business – from training and HFSS compliance to product profiling and reformulation.
Choose a consultancy package that can be tailored to your business requirements.

There is still time before any legislation is passed to give food retailers and manufacturers the opportunity to meet standards but don’t wait until the last minute.

Get a free 20-minute consultation with The Nutrient Gap and find out how this affects your business.

We’ll help you through the legal jargon and get your business healthy from the inside out.

Website: www.thenutrientgap.com ~ Email: georgina@thenutrientgap.com ~ Tel: 07814735489