Giggabox’s ambitious growth plans continue with appointment of new Commercial Lead


Giggabox are delighted to announce Chris Hornbuckle as the newest member of the team. Chris has an exceptional background in the sports industry, working in a range of sports including football, rugby, cricket and golf, and with an ever-increasing number of International Federations and National Governing Bodies across the sport and entertainment landscape. He joins to lead the commercial function and support the next stage of expansion for the agency.

Primarily responsible to drive commercial development of Giggabox’s soon-to-be announced range of event and streaming solutions, Chris’ experience of the global sports industry, and world-renowned events will help Giggabox develop further as the innovator and thought leader in this space.

Previously Chris has held positions as Head of Sponsorship at Vauxhall Motors, managing the brands investment in the Home Nations’ football sponsorship. Chris also ran the sports and live event team at Carat Sponsorship and was a Non-Executive Director at the Professional Squash Association.

Chris will continue in his roles to oversee the growth of the World Street Soccer Championship, and as an Associate specialising in sport and entertainment with Total Negotiation Group, the specialist negotiation training and consultancy business.

Working with Giggabox Limited, Chris is now heavily involved in one of Giggabox’s new innovative solution. CloudCast™ is a revolutionary new cloud-based streaming package from Giggabox that uses cutting-edge technology to Live Stream sport with majorly reduced on-site presence, latency, and overhead costs.

Chris Hornbuckle said, “I have been extremely impressed with the technical innovation and developments that Giggabox has been championing for the past few months, making this is a great time to join the team. There is no doubt that the last 18 months has changed the mindset and challenges for many sports events and organisations, so being at the forefront of solving those challenges through the use of digital and cloud-based solutions is extremely exciting.”

Paul Musselle, CEO of Giggabox, commented “We could not be more pleased than to have Chris join our team to help lead and deliver the next phase of Giggabox growth. We have some very exciting plans in the final stages of development and Chris’s connection and vast sports rights experience will help deliver these services to an excited global sports community.”

About Giggabox

Giggabox are specialists in supporting companies run Live, Virtual, and Hybrid Events. With our advanced Event and Sports Broadcasting Solutions, we enable businesses to produce engaging, branded, and tailored experiences to a global audience. We pride ourselves on providing high levels of support and remaining flexible throughout the event process. | 01280 735050 |

Post written by Philip Barnes – Marketing Assistant at Giggabox