A leading name in Northamptonshire’s martial arts community is taking its next big step. 🥋

Proaction Martial Arts & Fitness has officially entered the franchise arena, launching the UK’s only British Franchise Association (BFA)–accredited martial arts franchise. This marks an exciting new chapter for the East Midlands-born brand, which has been empowering people through martial arts for more than two decades.

Founded in 2002 by Chief Instructor and Director Tom Nicholson, Proaction began with a simple mission – to create a martial arts community that went far beyond punches and kicks. Today, that vision has flourished into 15 thriving clubsacross Northamptonshire, Bedfordshire, Oxfordshire, and the East Midlands, welcoming thousands of members each week.

At the heart of Proaction’s success is a clear purpose: to build confidence, resilience, and lifelong learning within a positive and inclusive environment. Every class – from beginner to black belt – focuses on helping members grow both on and off the mats.

With the new franchise model, Proaction is opening its doors to entrepreneurs and martial arts enthusiasts who want to be part of this growing success story. The brand’s strong regional reputation, consistent values, and proven systems make it an attractive opportunity for those seeking a meaningful and rewarding business.

As BFA CEO Pip Wilkins QFP commented, “We’re delighted to welcome Proaction Martial Arts & Fitness to the BFA as ‘Emerging’ members… joining more than 330 of the most professional franchise operations in the country, each pledging to uphold the association’s Code of Ethical Conduct.”

To ensure franchisees are supported from the start, Proaction has partnered with Platinum Wave Franchising, one of the UK’s leading franchise consultancies. Founder and CEO Suzie McCafferty QFP praised the partnership:

“We really enjoy working with Proaction and see huge potential for their growth across the country – maybe even beyond. Their commitment to ethical franchising and quality delivery is outstanding.”

Co-director Jas Nicholson added, “Being recognised by the BFA is a huge moment of pride for us. It reflects the quality and consistency we’ve built and gives us the platform to grow even further. We’re now looking for passionate candidates ready to kickstart their own Proaction journey.”

As Proaction continues to expand, its message remains the same:

Lifelong learning and character development through martial arts and fitness — now reaching even more communities across the UK.